Customer Success Stories
It’s too easy to tell prospects that you’re the best. They’re much more likely to pay attention when your clients do it for you.
Case studies are valuable sales tools that can help you attract more leads, accelerate sales cycles, and close more deals, more quickly.
Here’s how it works
Step 1: Strategy call
We meet to discuss your case study goals. From there, I help you build a strategy and tailor your case studies and supplemental assets to your marketing plan.
Step 2: Customer introduction
Introduce me to your client. I handle the rest, including scheduling interviews, writing the copy, and coordinating approvals.
Step 3: Interviews and research
Every case study is based on a customer interview. I capture real VoC (voice of customer) quotes, metrics, and nitty-gritty details that make case studies such a powerful sales asset. Plus, you’ll get a call recording, transcript, and summary of the most valuable insights gleaned during our conversation.
Step 4: Writing
I write your case study and supplementary assets, using your brand voice and your customer’s best quotes. Turnaround times are usually less than 8 business days after the customer interview.
Step 5: Review and approvals
You receive the case study for review. Once you’re happy with it, I’ll take care of sending it to your client and coordinating approvals.
That’s it, your case study is ready to go!
What I bring to the table
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I've been creating customer success stories for years. I've written at least 230 (yes, I counted), and that number goes up every week. Case studies are my bread and butter, and I know exactly how to manage the process from start to finish to make it easy and hassle-free for my clients.
I can write for your audience, and no topic is too technical. I’ve written case studies for pretty much every B2B sector out there, including SaaS, cybersecurity, healthcare, manufacturing, marketing, and many, many, more.
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I think case studies are fun!
Strategizing about customer success stories is my jam. I love interviewing your customers, capturing the perfect quotes, and learning all about how your company helped them solve a thorny problem.
And most of all, I love pulling all of that together into a compelling story that paints your customer as the hero.
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Trusting a consultant to talk to your customers on your behalf can be nerve-wracking, and I take that trust seriously.
When you put me in touch with your customers, I communicate clearly and proactively, and I always make sure they're happy with how they're being portrayed.
I care about your case study—but I care about your customer relationships even more.
“You won't find another person so adroit at tackling every single part of a creative project's workflow. She can source and organize the context she needs. She can write a story that strikes a chord with your target audience. She can handle even the trickiest relationships with panache. And she always meets (or exceeds) deadlines. Working with Sam has been a joy and I can only hope our paths cross again on future projects.”
— Steven Peters, Story Lead, Case Study Buddy
Pricing
Case studies start at $1,200 (USD). For each case study, that includes:
One case study in your company’s voice and style
Up to 2 rounds of edits
At least 4 approved customer quotes that you can reuse across social media, sales decks, and your website (and usually more)
One 30-minute interview with your customer (including interview scheduling, follow-ups, call summary, transcript, and audio recording)
All project management, including coordinating interviews, edits, collecting logos and headshots, and managing approvals
Regular project updates for all ongoing projects
One (optional) monthly strategy call
Packages
Customer success stories are powerful assets that you can leverage across your sales and marketing funnel. To get the most out of your case study and customer interview, I offer flexible full-funnel packages tailored to your marketing strategy.
Packages start at $2,200 and are designed for your needs. They include things like:
Multilingual interviews (English, Spanish, and French) and asset translations
A sales one-pager that you can slot neatly into a pitch deck
A PowerPoint-style slide deck of your customer success story—great for turning into LinkedIn carousels or using during a sales call
Additional approved customer quotes from your interview to use across your social media channels, website, and emails
Blog posts, newsletters blurbs, and social media copy
PDF designs with your branding of all your customer success assets
Garrett Jestice, CEO and Founder, Prelude Marketing